There is no denying that generating traffic from search engines is like burning the candle at both hands. It is way too easier to buy traffic.
But, let’s face it – organic traffic converts better and thus secures its position as the primary goal for online marketers.
Add to that, even if we get an option to choose just one form of digital marketing, it’d always be search engine marketing. Look around and most of the successful businesses have chosen social media and content as their biggest contributors to success.
Jeff Bullas, one of the most popular entrepreneurs, a marketing blogger, speaker, digital marketing strategist and consultant from Australia, gets asked by big brands all over the world and search engine marketing remains his favourite among all the forms of digital marketing too. No wonder!