Rolla Academy (www.rollaacademy.com)

Introduction: Rollaacademy (https://rollaacademy.com/) is an education based business. This business is totally based on selling Courses related to Designing, language, Programming Marketing, Management etc. in Dubai. The website owner contacted us regarding Low Leads in November 2018.

Challenge

It’s an education based business with hundreds of products. Client’s main focus was to generate more leads. Therefore, our major challenges were:

• Choose keywords with commercial intent
• Bring relevant traffic
• Remarketing & Retargeting
• Increase sales
• Decrease the cost/conv

Leads data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

• We decreased the cost/conv. From Dh 276 to Dh 100 INR.
• We have 923 conversions till now.

We have 923 conversions till now.

Leads